Creative Strategy for Branded Experiences
Exploring the business of FUN!
- Discover
- Create
- Explore
- Explore
- Discover
- Create
Creative Direction and Leadership for Themed Experiences, Hospitality, and Theatrical Productions
Working collaboratively with respect and kindness to bring projects to life
Creative Direction and Leadership for Themed Experiences, Hospitality, and Theatrical Productions
Working collaboratively with respect and kindness to bring projects to life
Dynamic & Focused Storytelling
Distilling ideas into a concise narrative, process, and direction
Dynamic & Focused Storytelling
Distilling ideas into a concise narrative, process, and direction
Brand Development
Utilizing strategy, research, and imagination to expand a brands reach
Brand Development
Utilizing strategy, research, and imagination to expand a brands reach
Owner and Brand Representation
Guiding projects from development through execution ensuring success at every level.
Owner and Brand Representation
Guiding projects from development through execution ensuring success at every level.
Funopoly celebrates the joy and collaboration in entertainment and design by being a part of the development team for branded experiences and immersive encounters that authentically reflects a brand’s values, personality, and objectives.
Creating branded experiences and crafting immersive encounters that not only resonate with your audience but also authentically reflect your brand’s values, personality, and objectives.
Let Funopoly be a part of your development process and get the most of your brand.
Funopoly Founder
John Paul Geurts
John Paul Geurts has launched his new creative agency, Funopoly, LLC to lead branded experiences and assist IP holders and developers with brand management. The company uses data, feasibility, and story driven design to create or shepherd attractions, live entertainment, and hospitality offerings. He is a dynamic, fun-loving creative thinker with global experience who can get things done. He creates a narrative that authentically reflects a brand’s values, personality, and objectives. Working around the world, has shaped his skills as a creative leader and diplomat who can solve challenges pleasing multiple stakeholders.
John Paul has an unparalleled ability to think and design at a macro level while directing the micro details. He has a rich background in entertainment, versed in everything from Harry Potter to SpongeBob SquarePants. Most recently, he was SVP, guest experience overseeing creative, brand, and design for Herschend Enterprises. Prior to that, he was a creative executive for Universal’s Epic Universe, Universal Orlando’s newest theme park opening in 2025. He oversaw creative and content development parkwide for live entertainment, media production, placemaking and intellectual property strategy.
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Before Universal, John Paul worked for nearly 25 years with Viacom’s Nickelodeon, including as senior vice president of experience design, where he managed the worldwide creative development of resorts, attractions, exhibits, and live entertainment for the premiere kids’ brand. While with Nickelodeon, John Paul led the creative development, including overseeing script, story development, design, casting, and executive reviews, for Tony award-winning SpongeBob SquarePants, The Broadway Musical.
During his career, John Paul has designed scenery, lighting, costumes, or projection for more than 150 productions in the U.S. He was the co-creator of the renowned Halloween Horror Nights at Universal Studios Florida and a THEA Award recipient. His work has been celebrated for decades.
Funopoly celebrates the joy and collaboration in themed entertainment and design.
Creating branded experiences and crafting immersive encounters that not only resonate with your audience but also authentically reflect your brand’s values, personality, and objectives.
Let Funopoly be a part of your development process and get the most of your brand.
Funopoly Founder
John Paul Geurts
John Paul Geurts has launched his new creative agency, Funopoly, LLC to lead branded experiences and assist IP holders and developers with brand management. The company uses data, feasibility, and story driven design to create or shepherd attractions, live entertainment, and hospitality offerings. He is a dynamic, fun-loving creative thinker with global experience who can get things done. He creates a narrative that authentically reflects a brand’s values, personality, and objectives. Working around the world, has shaped his skills as a creative leader and diplomat who can solve challenges pleasing multiple stakeholders.
John Paul has an unparalleled ability to think and design at a macro level while directing the micro details. He has a rich background in entertainment, versed in everything from Harry Potter to SpongeBob SquarePants. Most recently, he was SVP, guest experience overseeing creative, brand, and design for Herschend Enterprises. Prior to that, he was a creative executive for Universal’s Epic Universe, Universal Orlando’s newest theme park opening in 2025. He oversaw creative and content development parkwide for live entertainment, media production, placemaking and intellectual property strategy.
Read More
Before Universal, John Paul worked for nearly 25 years with Viacom’s Nickelodeon, including as senior vice president of experience design, where he managed the worldwide creative development of resorts, attractions, exhibits, and live entertainment for the premiere kids’ brand. While with Nickelodeon, John Paul led the creative development, including overseeing script, story development, design, casting, and executive reviews, for Tony award-winning SpongeBob SquarePants, The Broadway Musical.
During his career, John Paul has designed scenery, lighting, costumes, or projection for more than 150 productions in the U.S. He was the co-creator of the renowned Halloween Horror Nights at Universal Studios Florida and a THEA Award recipient. His work has been celebrated for decades.
Work
Microsoft Envisioning Center
Global Locations
Design
Epic Universe
Orlando, Florida
Creative Executive, Entertainment, Placemaking, IP/Marketing Relationships & Media
SpongeBob SquarePants The Broadway Musical
Executive Producer in Charge
Champions of the Average Joe
Off-Broadway, New York, New York
Design
Nickelodeon Hotels & Resorts
Riviera Maya, Mexico
Creative Executive
Halloween Horror Nights
Universal Studios Florida
Co-creator & Design
Universal Studios Florida
Orlando, Florida
Art Director
SpongeBob SubPants
Moody Gardens, Galveston, Texas
Creative Executive
Nickelodeon Hotels & Resorts
Punta Cana, Dominican Republic
Creative Executive
Nickelodeon Land
Blackpool Pleasure Beach, Blackpool, UK
Creative Director
SpongeBob ParadePants
Seaworld Gold Coast, Australia
Creative Executive
The Chairs
Mad Cow Theatre, Orlando, Florida
Design
U Pick Nick
Dollywood, Pigeon Forge, Tennessee
Design
Albert Herring
Glimmerglass Opera
Cooperstown, New YorkDesign
Nickelodeon Play Lab
Amazeum, Bentonville, Arkansas
Creative Executive
Godspell
West Theatre
Design
Nickelodeon Blast Zone
Universal Studios Hollywood
Design Director
Character Experiences
Nickelodeon Hotels & Resorts
Creative Director
Jimmy Neutron Nicktoons Blast
Universal Studios, Florida
Creative Director
Paw Patrol - Race to the Rescue
Touring Theatrical
Creative Executive
Nickelodeon Lost Lagoon
Sunway Lagoon, Kuala Lumpur, Malaysia
Creative Director
SpongeBob StorePants
Universal Studios, Florida
Creative Executive
The Magic Flute
San Antonio Festival
Lighting Design
Nickelodeon Family Suites
Orlando, Florida
Creative Director
Nickelodeon Central
DreamWorld Gold Coast, Australia
Design
Guides
Creative Executive
Nickelodeon Universe
Mall of America Minneapolis, MN
Creative Director
Consumer Product Events
Nickelodeon
Creative Executive
Branded Retail Experiences
Creative Executive
Themed Restaurants
Creative Executive
A History of Success
Contact Us
jp@funopoly.com
407-758-8675